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Jeff MartinWe have been very fortunate in being recognized in the Media. Everything from- newspaper articles, magazines, to television, and instructional videos on Youtube. Early 2010, Martin created and developed a Youtube channel(Primitive Lifeways) where he teaches and demonstrates wilderness living and primitive skills. In 2012 Jeff was featured twice in the high desert star newspaper; covering a wide range of topics from wilderness living, primitive skills, his teachings with the desert institute, emergency preparedness, survival in the desert, and outdoor equipment. In the summer of 2012 Jeff worked at a supply shop where he and staff was featured in Palm Springs Life magazine covering the topics of emergency preparedness and how to keep safe during an earthquake. A few months later CBS local 2 news ran a story covering emergency preparedness and wilderness living skills; when reporters asked Jeff what he would do after an earthquake? He responded, “depends where I am at. If I were in the city I recommend thinking outside of the box. You need to help your family and neighbors get through a natural disaster- stocking up of first aid kits, medical supply, knowing how to find water in everyday household items, filter and disinfect water is critical. keeping a gas mask in your emergency supply kit can come in handy too; after a massive earthquake there are gas leaks and chemicals in the air- you must protect your well being. Jeff MartinAfter an earthquake I know the land has all the supplies i need- food, water, medicine, trapping materials, tools, etc. Anyone can live off of the land as long as they have the dirt time and experience in the field- there is not a lack of resources, there is a lack of knowledge”. After working at the supply store, Martin started teaching primitive skills at the desert institute and later started his own school where he and co instructors teach wilderness living.